Freya Cruz

Freya Cruz is a prolific author and thought leader in the realm of new technologies, with a focus on their transformative impact on society and industry. She holds a Master’s degree in Information Systems from the prestigious New York University, where she honed her analytical skills and fostered a deep understanding of emerging tech trends. With over a decade of experience in the tech industry, Freya has held pivotal roles at Xenith Innovations, a company renowned for its groundbreaking work in AI and software development. Through her writing, Freya provides unique insights into the intersection of technology, ethics, and user experience, making her a sought-after voice in the tech community. Her publications are characterized by thorough research, critical analysis, and a forward-thinking perspective that engages both industry professionals and tech enthusiasts alike.

High-definition, realistic image of the future unlocked through innovation. Picture a technology expo swarming with attendees. In the center of it all stands a prominent booth marked by a blue oval logo belonging to a major technology company, known for their cutting-edge smartphones and electronics. The booth is abuzz with a myriad of futuristic gadgets and displays, indicative of the technological advancements the company is unveiling. Large, vibrant screen displays, complex virtual reality setups, and sleek, streamlined gadgets are scattered all around. The ambiance signifies progress and forward-thinking technology.

Unlocking the Future: How Samsung Innovates at CES

Insights from a PR Leader During CES 2025, a conversation with Alyson Buck, Samsung’s Senior Director and Head of Strategic PR, revealed fascinating insights into the company’s approach to public relations. With 16 years of experience at CES, Buck shared her perspective
11 January 2025
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